CREATIVE MEDIA, TACTICAL STRATEGY & DISTRIBUTION
I AM...
A Creative Strategist and Web3 Founder with 6+ years in brand development, scaling operations, driving growth in retail and FMCG industries, web3 - nurturing cultural ecosystems in a decentralized space. I have been through the life cycle of two successful web3 projects and four high performing traditional facing businesses.
KEY HIGHLIGHTS IN WEB3
Sri Lanka’s first NFT Album Launch Concert, in collaboration with local artist Ridma Weerawardena‘Ceylon On-Chain’, 2023 - Sri Lanka’s first largest networking event featuring over 200+ industry professionals from local DeFi and Blockchain communities‘Asia On-Chain’ (Token2049 Singapore, 2024) - Sri Lanka's first blockchain-inscribed live performance featuring local artists onboarded to web3 via YeloPlayBuilt networks with South Asian and APAC cultural, creative, and Web3 communitiesPartnerships with global Web3 players in DeFi and web3 advertising: Elastos, Hypelabs, Cookie3, Safary, Dot, Zesh, Crowdfund JunctionRelationships with 50+ VCs, launchpads, and 7,000+ founders and projects across DeFi, Gaming, and Tokens
"BE LIKE WATER,
EXPRESS LIKE FIRE"
MY WORK
Chief Operations Officer – AdPod.xyz 2023 – 2025
Scaled operations and sales for the decentralized AdTech platformDefined KPI-driven workflows, mentored BD teams, and involved in refining GTM strategy and community buildingClosed $120K+ in platform sales and $1M+ in funding
Co-founder – Yeloplay 2021 – Present
Involved in building Sri Lanka's first blockchain-based cultural IP royalties platformBridging Sri Lankan artists to international standards, working effectively with each artist to build sustainable traction enabled by blockchain community aggregation tools.Involved in the launch and production of the NFT concert with a record of 1,500+ NFT ticket sales
Campaign Strategist and Producer – Red Bull Sri Lanka Sept 2021 – Dec 2021
Headed creative & content strategies to launch their Virtual x Tangible Experience - Red Bull Home Box KitSuccessfully drove strong audience engagement and established Red Bull’s dominance in the spaceContent success fostered further collaboration with recognized artists such as Ferrick Dawn
Growth Strategist – Top Beverages (Pvt) Ltd 2023 – Present
Rebuilt distributor loyalty, scaling sales from 4,000 to 18,000+Introduced culturally resonant branding and optimized operationsImplemented KPI-driven sales culture and automated production
Campaign Strategy & Production – Audi 2020
Helped create creative strategies and oversaw production of content to help launch Audi Key Nawala Location in Sri LankaDesigned and executed a phased, three-day experiential campaign targeting Audi’s key audience segments, driving increased footfall and higher commitment conversions
Token2049 Asia On-Chain x Elastos – Tactical event & creative activation July 2024
Crafted and led the creative vision for Asia On-Chain, blending art, culture, and Web3 at Token2049 Singapore.Produced the world’s first live Bitcoin-inscribed performance, making blockchain history through experiential storytelling.
OTHER HIGHLIGHTS
Clifton Silver Tips Tea Content Strategy and CurationCeylon On Chain – National cultural showcaseFIDH Human Rights Report 2023 Sri Lanka Show Case Video – 1.7M+ viral advocacy campaign
Academic Foundation
Bachelor of Film Production (Hons) – SAE Institute, Melbourne | Dean’s Merit List (2017–2019)